Much has changed since BC Children’s Hospital was designed in the 1970s and, while we’ve maintained leadership in research and the delivery of care, our hospital building has been unable to keep pace. We’ve outgrown it in every imaginable way. Using deft slight of hand and perspective tricks, director Miles Jay from OPC FamilyStyle surprises us with the lack of space at the Hospital. Chris worked with Adelphoi Music to provide the convincing sound design to trick the viewer and lead them into a certain familiar space, before the twist.
The final two commercials for the campaign can be seen below: