Working with Adelphoi Music and Wonder Creative, Chris recently completed work on three idents and menu beds for the new re-branding and global identity of Renault’s true entertainment brand RTV. The challenge was to realise Renault’s ambition to be a true entertainment brand and embrace their values of dynamism, playfulness and spontaneity.
At the heart of the concept is the new RTV visual and sonic logo, it is the catalyst and the starting point for all elements. Simple and dynamic, an Identity that is constantly changing with endless possibilities. The new branding has been implemented across satellite TV, online and associated Apps for smartphones and tablets.
The three channel idents can be seen below: