"Music Is The Shorthand Of Emotion"

Created the sound design soundtrack for Carlsberg’s 3D Projection Advertising campaign on the White Cliffs of Dover

April 11, 2011
11 Apr 2011

April 2011

After working together on the BBC Sport re-branding, leading music production company Delicious Digital have requested Chris’s creative sound design talents again. This time he was enlisted to produce the sound design soundtrack for an upcoming Carlsberg projection campaign on the iconic White Cliffs of Dover, produced by London company Projection Advertising.  The impressive advertisement used 3D projection mapping to create a three-dimensional feature with the soundtrack enhancing and completing the realistic effect.  This projection kicked off Carlsberg’s new worldwide advertising campaign and slogan “That calls for a Carlsberg”.

The full video of the amazing 3D projection can be seen below: